Creative direction and campaign design for an MBA+ Entrepreneurship program, repositioning business education through the lens of impact, innovation and responsibility. Rather than focusing solely on career progression, the campaign explored entrepreneurship as a vehicle for positive change, highlighting the potential for business leaders to shape more sustainable outcomes for people, communities and the planet.

Through a contemporary visual the campaign connected ambition with impact. Bold neon colour, expressive typography and a suite of open day merchandise extended the campaign.